Archive Page 2

Simpson’s Brochure Pack

Simpson’s is a well established as one of Aberdeen’s top hotels and finest restaurants. They recently approached us to design a new sales brochure pack which reflected the quality and style of the hotel as well as the variety of services and accommodation options they offer. See more of the project here.


Sorry I’m Late T-Shirt Available Now

We were delighted to be asked to guest design a T-shirt for Danish proprietor of designer loveliness Superfancy. Here is the finished design which is now available to order in a variety of colours and sizes here. Thank to Søren at Superfancy for the opportunity and were excited to see some finished Tee’s arrive at the studio.

Italian Bikes Photography

Here is a second set of images taken whilst on a recent trip to Pisa, Florence and Lucca. This set consist mostly of the beautiful old Italian buildings, doorways and in particular lots of lovely bikes leaning against rustic italian walls like the ones above. We are thinking of compiling a photgraphic book using some of these shots, so watch this space. See the full set here.

Pisa Marina Photoshoot

We have just uploaded some shots taken whilst on a recent trip to Tuscany to the studio Flickr. This first set was taken at Pisa Marina in March, it wasn’t typical beach weather but the cold day did provide some beautifully still and desaturated shots of a beach during the winter months. See the full set here.

Effektive Studio Update

There has been plenty happening of late hence the lack of posts but we thought we would update you with some news… we have now fully moved in to the new studio view more photos here and are delighted to announce that Mike Sullivan of Mister will be moving in to share the space as of next month. Our new address is Effektive, Suite 1/1, 6 Dixon Street, Glasgow G14AX. The studio is just off St.Enoch square (In building shared with GGA) and is no stranger to design having been the former home of our friends Graphical House. We will no doubt be warming the old girl with a few new studio drinks soon. Watch this space! We have also been busy getting a new studio credentials PDF ready so if you would like to receive one please email

DAHRA – Memories Submission

We were delighted to be selected to contribute an illustration (Sneek peek above) to the upcoming project ‘Memories’ by Designers Against Human Rights Abuse (DAHRA). Cancer is such a pervasive killer these days that few of us go through life untouched by the disease. DAHRA decided to do something about it by launching the Memories project and the outcome will be a beautiful art book and exhibition. Proceeds from the sales of Memories will go to the charity Maggie’s Cancer Caring Centres. Find out more about the project here

Effektive Bike Project

We have recently joined the steadily growing designer / fixed gear cliché by purchasing this vintage Raleigh single speed conversion. She is a working project and will be receiving a fair bit of attention and new parts over the coming weeks including some re-created 60’s Raleigh vinyls. We will keep you updated with her progress. Now back to some design posts…

Effektive. Graphic Design & Communication

is an independent graphic design studio based in Glasgow. We create design which is relevant, engaging and effective for our clients. We specialise in identity & brand development; printed communication; art direction & web design. Visit us at



BKMD (Bookmarked) is a new series of posts we have started. If your anything like us (and we know you are!) you'll have hundreds of great designers, agencies, illustrators and photographers sites bookmarked and its hard to remember them all. So in a bid to revisit some great sites we have decided to start re-posting all of our lost boomarks to create a visual reference of what made us bookmark them in the first place. Search the for BKMD posts using the filter drop down menu below. If you have any sites you think should be BKMD'D then email

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