Archive for the 'Identity' Category

1P Patent Attorneys + Solicitors



We have just completed the new identity and website for North Sydney based patent attorneys and solicitors, 1Place. Specialising in intellectual property and trademarks they have a keen eye for typography and an interest in minimal design. To further facilitate their own creativity and interests we created a ‘Sense of Place’ blog and also implemented an expert system in the backend of the website to allow you to use a questionnaire system to help focus your enquiry. We are now currently looking at rolling out the new identity across a variety of printed applications. See more on this project here


Candy Cranks Prototype Frames




The branding work completed for Sydney based Candy Cranks has now been applied to the very first prototype frames. Available in white and black these two will be going to my friends and the very luck Meg (Candy Cranks founder) and Rosy (Candy Cranks contributor.) These two beauties will be getting built up over the next few weeks and I will post shots of the final first two bikes once they are finished. These frames will be available to buy over the coming weeks/months and i’ll be getting my order in as soon as possible. Bespoke designed and built at the fantastic Primate Frames in Sydney, the frames will be retailing at the new Candy Cranks store. More soon.

Candy Cranks Chainrings!




Sydney based bike brand and friend Candy Cranks which I completed the branding for have just released these custom Candy Cranks chainrings available in silver and anodised black with a choice of 8 colours for the stars to match the frame or those deep V-rims. Get over to the new CC shop to find out more.

Candy Cranks Online Shop




Our recent identity work for Sydney based bike brand Candy Cranks has now been applied to these rather nice cycling caps which you can buy via the new Candy Cranks online store. Lookout for more bespoke parts and accessories coming soon as well as the promo shots of the very first bike, rumour has it, it will have amongst other things a 5 spoke aero rim, B43 rear and a chub hub…




Simply love this identity created by London based Buddy for a property maintenance company. Some other nice bits over there as well worth checking out.

On Your Bike!



I am really excited to have just completed the identity for a new bike brand based here in Sydney called Candy Cranks. CC will specialise in creating custom parts and accessories as well as bespoke framesets and builds. I am also now working on a range of applications of the identity and the very first branded CC frame is currently being painted. More images coming soon. In the meantime why not check out the Candy Cranks blog.

New Identity Work Added!


I have just started adding some new identity work (Including the ones above) I have recently completed to a new Identities section on my website. Have a look and let me know what you think. Still more to add so keep checking back.

Effektive. Graphic Design & Communication

is an independent graphic design studio based in Glasgow. We create design which is relevant, engaging and effective for our clients. We specialise in identity & brand development; printed communication; art direction & web design. Visit us at



BKMD (Bookmarked) is a new series of posts we have started. If your anything like us (and we know you are!) you'll have hundreds of great designers, agencies, illustrators and photographers sites bookmarked and its hard to remember them all. So in a bid to revisit some great sites we have decided to start re-posting all of our lost boomarks to create a visual reference of what made us bookmark them in the first place. Search the for BKMD posts using the filter drop down menu below. If you have any sites you think should be BKMD'D then email

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