Archive for the 'Identity' Category

JOQ Branding Preview

Here is some preview images of some work we have just about completed for a new London based media agency called JOQ. We have completed a full new identity package including 4 sub brands and flexible secondary colour palette, print stationery materials and a new bespoke website which is currently in development. More news on this project launching soon.


Bourne Agency Branding

We have recently collaborated with digital agency Bourne on the design and application of their new identity, brand guidelines and various printed collateral. Bourne is a digital agency based in Glasgow, London and New York and works with a variety of blue-chip clients. Find out more about the identity work here.

Project Update – Fraher Architects

We have just recently completed the first stage of a rebranding exercise for new startup architecture partnership Fraher, based in London. We have just received some very nice foiled business cards back from our supplier using a rather dashing fuschia metallic and gloss white foil combination on dark grey/digital white GF Smith colourplan. Find out more about the project here.

Render(ed) In white foil

We have just received back the lovely new Render business cards from our foilers. The intricate identity and information was created as a metal die and white foil stamped into the 540gsm duplex colourplan stock. See more images and project information here.

Making Our Marque.




We are currently working on a full redesign of all the Effektive stationery and print collateral and just received these rather nice wooden handled rubber stamps through in the mail from supplier Blade Rubber in London. As well as these, we are splashing out on some lovely new foiled 540gsm duplex colourplan business cards which are just about to go of to the printers. See more images of the stamps here. More news soon.

My bikes better than your bike!




Our friends over at Candy Cranks have released these rather nice “My bikes better than your bike” T-shirts available in black on white or white on black via their online store. There is also CC identity button badges now available. Check them out.

City of Melbourne Identity



I love this new identity for the City of Melbourne created by Landor in Sydney. Fantastic thought and great execution has made this an identity job which would be a joy to work with. Read and see more of the great work on this and a variety of other projects here

Effektive. Graphic Design & Communication

is an independent graphic design studio based in Glasgow. We create design which is relevant, engaging and effective for our clients. We specialise in identity & brand development; printed communication; art direction & web design. Visit us at



BKMD (Bookmarked) is a new series of posts we have started. If your anything like us (and we know you are!) you'll have hundreds of great designers, agencies, illustrators and photographers sites bookmarked and its hard to remember them all. So in a bid to revisit some great sites we have decided to start re-posting all of our lost boomarks to create a visual reference of what made us bookmark them in the first place. Search the for BKMD posts using the filter drop down menu below. If you have any sites you think should be BKMD'D then email

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