Archive for June, 2009

The Honda Effect – Fresh or a little sour taste?



These are part of a campaign created by Wieden + Kennedy for the re-opening of the Swindon Honda factory. The news is undoubtedly welcome from the workers themselves and the local community but, strangely, given that the workers themselves have had to take a substantial pay cut to return to work, Is it not a little insensitive to produce a campaign off the back of it? Im sure it wouldn’t have come cheap? The funny thing is for me I actually like the ads, I imagine that they will resonate and bring a much needed smile to the faces of the Swindon community but there is a nagging feeling that the advertising budget may have been better spent helping the actual workers? What do you think?


50 years of Lego book!


I saw this book celebrating 50 Years of Lego in a bookshop in Sydney the other day and it reminded me of the badge sets that I had produced for the same birthday last year (Some images below) Although the book itself was quite nice and came packaged randomly with 6 Lego bricks I still think the badge sets I created worked on a very simple level, similar to idea of Lego itself. Also why did they go for a square shaped book to celebrate the classic 2×3 iconic Lego brick, now that I don’t understand!



Sympathy for the Unusal



Some cool T-shirts from new Italian based company Sympathy for the Unusual created in collaboration with some designers.



Don’t know too much about this¬†site Sold-Out¬†other than Effektive was recently posted on it, seems like some good links up there though.

Felix Lobelius




I’ve been meaning to post this for a while now, Felix Lobelius is a young Swedish designer based here in Sydney who I had the privilege of working with for a couple of months. His folio is filled with fantastic work made all the more impressive by his tender years, a graduate from Billy Blue here in Sydney he is also a jolly nice chap and a friend. Check out his stuff, one to watch for sure.

Folding Plug


Fantastic little idea and animation explaining this genius folding plug. Via ItsNiceThat Tweet




Some lovely looking work coming from Leeds and Nottingham based Vast. Still awaiting a new site but if the work is anything to go by the site should be great.

Effektive. Graphic Design & Communication

is an independent graphic design studio based in Glasgow. We create design which is relevant, engaging and effective for our clients. We specialise in identity & brand development; printed communication; art direction & web design. Visit us at



BKMD (Bookmarked) is a new series of posts we have started. If your anything like us (and we know you are!) you'll have hundreds of great designers, agencies, illustrators and photographers sites bookmarked and its hard to remember them all. So in a bid to revisit some great sites we have decided to start re-posting all of our lost boomarks to create a visual reference of what made us bookmark them in the first place. Search the for BKMD posts using the filter drop down menu below. If you have any sites you think should be BKMD'D then email

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