Copy and paste?



I received a couple of emails from some designer friends today linking to some work examples which are very similar to the Effektive CV/Poster mailer I created before my move to Sydney. At first it didn’t bother me and to be honest, if anything, I saw it as a bit of a compliment. I have of course, as have most designers, found a piece of work that I have used as an inspiration for my own work. The key word however has to be ‘inspiration’. There is a huge difference between being inspired by a piece of design and actually just clean lifting an idea from a fellow designer. Its a shame really that the examples shown are so similar to my design. Im experienced enough to realise that my piece wasn’t a completely original design, but frankly these for me are just a little too close for comfort, especially in the case of the first offering. Its a compliment that people have liked my design and I do hope it has inspired some young designers to go that extra mile on promoting themselves but Im afraid that I just find these a little disappointing. What do you think?


8 Responses to “Copy and paste?”

  1. 1 endofmessage May 18, 2009 at 3:08 pm

    Had a quick look at your mailer and I for one think you are right in saying that this is a bit too close for comfort. Actually I would say that this is a pure rip-off when you have a look at the details. I guess you could take comfort in the fact that Mr. Chapman’s execution of the design is more than a few notches below yours…

  2. 2 Diego Quintana May 18, 2009 at 6:01 pm

    That’s so wrong… it’s amazing how some try to shamelessly copy something and then go “oh I know, I don’t wanna be caught so I’ll just post it on the freaking internet”…

    as the friend above said… yours is on point… this one’s just pushing it…

  3. 3 Max May 19, 2009 at 12:20 pm

    I think he went too far. If I was him, I would actually take notice how you did your design worked and try my own take on how I would do mine based on your design. That way, its a learning process. I don’t know but he should have not just copy exactly.

  4. 4 Scotty May 19, 2009 at 5:57 pm

    Deary me G-Dawg.

    Thats a blatant rip. He’s not even trying to hide it

    Doesn’t look half as good in comparison either.

    Also. trying to sell yourself as best you can then stating you come from Livingston, West Lothian. It just doesn’t ring good.

  5. 5 r_hasler May 20, 2009 at 3:30 pm

    Wow … that took some guts to do. Sad really. Mr Chapman needs to open up his letter spacing a tad and quickly find an individual style … just a suggestion brother.

    BTW Greig, your work is very inspiring … even to an old fart like me!

    Have fun in Sydney, it’s a great city. The steak sandwich at Bill’s shouldn’t be missed.


  6. 6 Kae May 26, 2009 at 10:46 am

    ‘oh I know, I don’t wanna be caught so I’ll just post it on the freaking internet’

    you’re right.. it’s pretty obvious that if you saw a great peace of design there’s a big chance a lot of other people know it too.. you can’t just hope noone will notice nowadays..
    he might as well do it exactly the same, it could’ve been interpreted as a joke.

  7. 7 Mike May 26, 2009 at 3:25 pm

    Saw this today.
    It’s a shame that students are doing this, and still receiving a grade. If we did this when I was in school (two years ago) we would have received a zero.

  8. 8 John Mclellan June 9, 2010 at 2:57 pm

    Hi Greig.

    I went to university with the guy who designed this mailer. And I must confess i did notice it was a suspiciously similar design to yourself but felt it wasn’t my place to get involved and say anything. Anyway I found it was an imitation of your design through and through and frankly is cheapened by the fact he put barley any time into coming up with an original design/idea.


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Effektive. Graphic Design & Communication

is an independent graphic design studio based in Glasgow. We create design which is relevant, engaging and effective for our clients. We specialise in identity & brand development; printed communication; art direction & web design. Visit us at



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