Archive for February, 2009

New Effektive site live!


I have just launched my new updated Effektive site which is now running on Cargo. I still have lots of old and new projects to add the site will evolve and progress as my CSS abilities do but feel free to wander over and Id love to hear what people think of the new cleaner 4 column layout so leave some comments. One of the great new benefits of this is that I can now tag all my projects so that you can quickly look at one genre of projects such as all my branding projects, or my self-initiated projects etc at the click of a tag. Big thanks to the guys at Cargo for their help and patience as well as my hosting company 4UHosting who have also been a big help. Well what you waiting for…


1960’s Helvetica Posters



A coupe of nice Helvetica Posters circa 1960 that I found on Flickr.

Hollywood on Foster St


Foster Street was taken over this morning with the Surry Hills ‘local’ the Hotel Hollywood living up to its name as it became a set for Australian television series Underbelly. Got some photos of the fun at lunchtime and have uploaded them to my Flickr.

Hillman Curtis – Artist Series Films


A lovely selection of short films on artists and designers such as Lawrence Weiner, Pentagram and David Carson amongst others. Really beautifully shot and directed. Spare some time and enjoy here

Design Heroes #6 TOKO


The first in the design heroes series for the new year and it starts off with one of my favourite studios. TOKO are based here in Sydney (just round the corner from us at There) and consist of Michael and Eva who I have had pleasure of meeting on various occasions. The work that they produce is simply beautiful and at times really blurs the boundaries between design and art, be sure to checkout their work for Code magazine and also the annual report for The Hague. Not only is there range of work incredible but they are jolly nice people too so why not get over there and checkout some of their recent masterpieces. Michael, if you read this buy me a beer in the Hollywood 😉

Effektive. Graphic Design & Communication

is an independent graphic design studio based in Glasgow. We create design which is relevant, engaging and effective for our clients. We specialise in identity & brand development; printed communication; art direction & web design. Visit us at



BKMD (Bookmarked) is a new series of posts we have started. If your anything like us (and we know you are!) you'll have hundreds of great designers, agencies, illustrators and photographers sites bookmarked and its hard to remember them all. So in a bid to revisit some great sites we have decided to start re-posting all of our lost boomarks to create a visual reference of what made us bookmark them in the first place. Search the for BKMD posts using the filter drop down menu below. If you have any sites you think should be BKMD'D then email

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